What is self-branding? Why is self-branding important? How will self-branding help my career? When do you use self-branding? These are all great questions that The Charter Companies will help answer for you!

The professionals at The Charter Companies know a little bit about this space, as they have been executive recruiters for longer than you can imagine. The only advice they can afford to give out is the kind that results in people getting the jobs they want. We encourage you to read on..

Essentially, self-branding is self-packaging- or what you are known for- and it can mean the difference between landing that internship/job or not! When you are interviewing for an internship or job that you might not have a lot of applicable or relevant experience in, what can put you over the top is self-branding. When you think of Martha Stewart, Bill Gates, Ralph Lauren and Elon Musk, you know who they are, exactly what they do and precisely what they stand for.

It is important to establish an image and an impression of yourself in the minds of yourself and others by displaying pertinent aspects of your professional and personal accomplishments, activities and interests. This is self-branding and your unique attributes set you apart and help you both target and stand out in your career path.

Self-branding is synonymous with and is defined by everything you do, therefore, it is always in use and developing. We will show you how to highlight your best attributes, YOUR BRAND, and make them visible on social media, in person and on paper. Do people know who you are, what you do and what you stand for? Understanding your own accomplishments and how to verbalize those accomplishments is one of the most underrated skills. You need to differentiate yourself in the market so that people see your value through your brand. When you meet someone new you want them to know what you do, what you stand for, and to REMEMBER YOU!

There are some easy steps to begin to develop your self-branding campaign:

1. Draft and know your story;

2. Define your goals;

3. Describe yourself, your appeal to others, and your specialty;

4. Research what other people are doing, especially competitors;

5. Put a game plan in place.

As you gain new skills and experience new environments, you will add to your brand. Introduce yourself to people and get comfortable with initial introductions. That initial introduction is where self-branding starts. Your confidence and focused delivery are what captivate people and engages them so they can see your brand and remember you when it is time to seek out your skillset, services or product. REMEMBER branding is communicating, and you need to practice this to grow your network. Today’s technology driven society is overstimulated with information and brands that do not communicate well. Don’t fall into that category. Invest in yourself and your brand! Perfect the technique of a powerful introduction, powerful delivery of what you do and what you want to accomplish. Use positive words, phrases and present with confidence! This is what sets you apart from everyone else! CONFIDENCE! What does your brand stand for?

Building Your Network & Your Brand

In today’s fast paced business environment professionals need to build a network that will assist them as they advance their career. There are many tools at your fingertips based on todays’ technology. NOTHING takes the place of a face to face meeting to solidify a relationship. Couple that with using a powerful tool like LinkedIn, joining networking groups and engaging with professionals that will accelerate your network and your brand! The pace of information flow is lightning fast today. We have more ways to stay in connected to our contacts. There is one resource that true professionals use that will make an impression that will last a lifetime: hand-written notes! When you send a professional a hand-written note, it says that you valued the time spent together. Building a professional network is hard work, and hand-written notes to professionals mean that you valued their time. If you send a short e-mail thanking the people you met with for an interview, make sure that you also send a personal hand-written note and add them as connections on LinkedIn. Remember- you want people to remember you, your brand and what you stand for.

By sending hand-written notes, being confident, engaging in networking events and sending connection requests on LinkedIn you are putting yourself and your brand on display. Yes, it can be scary if that is not your personality type, so take it slow at first. Ask people you know for introductions, practice writing notes to those professionals and connect with them on LinkedIn. Keep expanding your network and your brand with people you know. By taking the time to help others with introductions when possible, hand-writing notes, connecting with professionals on LinkedIn and other professional networking sites you are displaying your brand identity for everyone to see.

Make a goal to introduce yourself to three professionals a week that are not in your network. People that you have an interest in meeting or are in a vertical or industry that you want to learn more about are good places to start. That is 156 people per year that will be much more receptive to taking your call and your e-mail because you invested the time in having a professional relationship with them, and they know what your brand stands for.

For more information on branding concepts, self-branding, resume services, and professional coaching visit The Charter Companies or any of their affiliated companies.

Continued Success,


Peter Kulturides


The Charter Companies

Leave a Reply

Your email address will not be published. Required fields are marked *